In this tutorial, I’m going to give you an introduction to autoresponders, explain why you should be using them in your business, and how to use the GetResponse Autoresponder.
I have included a table of content here so do feel free to jump to the section which most interest you.
What Is An Email Autoresponder?
Autoresponders are emails that are sent automatically to your subscribers on your email list. These emails are sent or “triggered” automatically based on rules or time interval that the user can define.
Here are some examples of how you can use an autoresponder (does not need to be Getresponse Autoresponder):
- Automatically send a welcome email when come someone signs up for your mailing list
- Automatically follow up with your prospect 3 days after they have filled out your application form
- Request for a review 5 days after a customer purchases a product
Email autoresponders are different from one-time broadcast emails in the sense that they are automated and will continue to send out emails on your behalf when a new subscriber joins your email list.
Why Are Autoresponders Important?
When using autoresponders, a lot of your email marketing becomes automated. If setup correctly, subscribers will receive the right messages at the right time and this will improve the lifetime value of your customers.
The main benefit of autoresponders is clear; it saves you time and allows you to focus on other aspects of your business.
Research have also shown that most people do not make a purchase the first time they see a product. Hence, having an autoresponder that follows up with your prospects is a must have for any online business.
Autoresponder Email Examples
Hopefully you are convinced that autoresponder sequences are important to set up.
Here are some autoresponder email examples for you to consider:
- The Welcome Email: Where you introduce your company and let your subscribers know what to expect moving forward
- The Confirmation Email: Where you send an email confirming an action. This could be a sale or an action like booking of appointment.
- The Support Email: Where you reassure customer that you are looking into their support ticket and will revert back to them as soon as possible.
- The Follow Us Email: Where you invite your subscribers to engage and follow you on social media platforms such as Facebook, Instagram and Pinterest.
- The Review Email: Where you ask them to a review of your product/service.
- The Testimonial Email: Where you send a testimonial of your product/service to build credibility and trust.
How to Create Autoresponder in Getresponse?
Creating an autoresponder in Getresponse is easy. The first thing you want to do is to get a Getresponse login account. If you do not yet have a Getresponse account, you can grab a 30 day free trial here.
The signup process is easy and you can get an account in under 3 minutes.
Once you have login to Getresponse, head over to the menu tab on the top left-hand corner and select autoresponders.
You will be taken to a page like the screenshot shown below. Click the create autoresponder button and you will be taken through a process to set up your autoresponder. This includes things like autoresponder name, subject title, linked list, and the content of the email etc.
Choose the list linked to the autoresponder. If you have not created a list, you can create a new list by clicking on the list tab at the top.
What is the GetResponse AutoResponder Cycle?
When creating your email, you will also be able to set the GetResponse Autoresponder cycle. In the above screenshot, you can see the option to select on day ___ (70 in the above example).
This is what is known as the GetResponse AutoResponder Cycle; the number of days after a subscriber signs up for your email list. If you input 0, this means that the subscriber will receive the email instantly upon signing up for your email newsletter. It is a good practice to immediately send out a welcome email when a subscriber joins your email newsletter.
Suppose you create an email with the GetResponse AutoResponder Cycle day set as 4 days. This would mean that a person would receive your autoresponder email 4 days after he or she has signed up for your mailing list. Therefore, a subscriber will receive the relevant email based on his subscription date.
By using GetResponse AutoResponder cycle, you are able to schedule a sequence of email that each subscriber will receive across a period of time.
Ideally, you want to have a sequence of emails in your autoresponder cycle to warm up your subscribers.
GetResponse AutoResponder Tutorial
How to View Your GetResponse Autoresponder Statistics
Monitoring and optimising your email subject lines and content is part and parcel of email marketing. In this section, I will show you how to view the statistics of your autoresponder series.
The first thing you want to do is to click on the list section at the top of the page. You want to click on the three dots on the right of your list. You should see something like this:
Click on show autoresponder and it will take you to the statistics for your Getresponse autoresponder series.
Delivered refers to the number of email subscribers who have received your email. The open rate refers to the percentage of people who opened your emails and the click through rate refers to the percentage of people who clicked on the links in your email.
If your email is purely content based without any call to actions or links to an external page, then your click through rate will show up as 0.
Free Autoresponders Versus Paid Autoresponders
It’s worth noting that most of the free autoresponders offer their free service as part of a “trial” of their email marketing services. To access the more advanced features, you will usually need to upgrade to the paid version.
For that reason, I would recommend that you jump straight into using Getresponse autoresponder right off the bat because it is a hassle to migrate from one email service provider to another.
Imagine building up 50 email autoresponder emails and having to manually recreate them into your GetResponse Autoresponder.
Most email service providers do not have some form of migration tool and that means that you will have to rebuild your entire autoresponder series/automations should you decide to switch email service provider.
If you like to know more about the features of Getresponse, you can check out the review I did about Getresponse here.
Free Autoresponders (Not Recommended, Read Above)
Having advising you NOT to go for the free autoresponders above, I understand that sometimes budget is an issue, especially when you are first starting out.
With that in mind, I have also compiled some of the free autoresponders that you can explore, but mind you, do take note of what I have mentioned earlier about using free autoresponders.
GetResponse Autoresponder Pricing
GetResponse has 3 different pricing plans; basic, plus and professional. The basic plan starts from $15/month. The plus plan starts from $49/month and the professional plan starts at $99/month.
Do take note that the pricing is based on the number of email subscribers in your email list. The more email subscribers you have, the more expensive it is. For details on the exact pricing, please head over to their website here and input your list size.
Regardless of which plan you choose, the GetResponse Autoresponder is included in your plan. If you are just beginning and don’t require much except an autoresponder, then sticking to the basic plan is more than sufficient.
However, if you wish to implement more complex email marketing strategies which requires webinars and automations, then go for the plus option.
Need Help Designing Your GetResponse Autoresponders?
Perhaps you are just starting out and do not have the budget to pay someone to create electronic direct mailers (EDMs) that are attractive.
Not to worry because GetResponse has over 500 FREE designer HTML email newsletter templates to choose from. On top of that, with their drag and drop builder, you are free to edit the templates and create electronic direct mailers that are consistent with your company’s branding.
With GetResponse drag and drop builder, what you see is what you get.
Here are some examples of the templates that you can use with your GetResponse Autoresponders:
In conclusion, using an autoresponder that follows up with your prospects is very important since most people do not purchase something on their first visit.
GetResponse Autoresponder allows you to create a series of automated emails that help you follow up with your prospects and nurture the relationship. In this tutorial, I have also gone through how you to set up your GetResponse Autoresponder and how to use the autoresponder cycle to systematically schedule your emails.
If you have not yet tried GetResponse Autoresponder, remember that you can try the trial for 30 days.