Online Marketing Without Investment? Spoiler Alert!

online marketing without investment

Is it possible to do online marketing without investment? As a beginner, most people are not comfortable investing a ton of money into online marketing. Even if you do have the money, it can still be quite daunting to invest your hard money.

In this short article, I want to impress the point that online marketing without investment is NOT possible; because you are always investing something.

Spoiler alert: there is no such that as earning money online without investment.

Is Online Marketing without Investment a Real Thing?

Now let’s tackle the elephant in the room. Personally, I believe that there is no such thing. To grow your online business, there are two methods; the paid method and the organic (free method) ie such as ranking your videos on Youtube.

In the paid method, you are investing money.

In the organic (free method), you are investing your time.

While you may be reluctant to acknowledge it, your time is valuable and is a resource by itself. Just think about how much you are paid per hour in your job.

And that’s the cost (or opportunity cost) of investing your time into the organic free method.

A business isn’t going to grow itself. You are going to need to invest time in your business and to invest money as well ultimately.

How to Decide Whether You Should Invest Money or Time into Your Online Business

Hopefully you are convinced that you are always investing when it comes to build your online business. So naturally, that brings us to the question of whether you should invest your money or time.

You may use the following guiding principle that was taught to me by my mentor Frank Hatchett:

If you have more time than money, invest your time. But if you have more money than time, invest your money.


In summary, I personally dont believe that you can do online marketing without investment. There are a ton of articles out that persuading you that it is possible to do online marketing without investment, but as explained, a business (online or offline) requires an investment of time and/or money in order to grow.

If you have more time than money, make sure to check out my free tutorials on building an affiliate marketing business here.

Alternatively, if you have more money then time, check out some of my product reviews. These products will drastically reduce the amount of work you need to do and help you scale your business faster.

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